Matt owner of Matty's Pizza in the Midland Mall hired us to solve problems he was having with customers ordering the wrong items, or expecting a side dish but not getting one. Overall the ordering process was cumbersome and slow, that needed to be fixed.
The Problems:
Matt listed some of the issues he was having with the old menu boards:
- Food wasn't attractive looking
- The layouts of the boards, specifically the "Combo Meals" confused customers, they weren't sure what they were ordering and it slowed up the purchasing process
The Solutions:
Here are the steps we took to solve Matt's menu mess:
- We first went to his kitchen and re-shot all of his food and drinks with professional photography equipment. This provided sharp, attractive, color-balanced food photos
- Then we redesigned the Combo Meals so the image easily showed all the items a customer would receive if they ordered that particular item. Gone are the days of having to cross reference a salad with a Coke
- Then we printed beautiful color saturated menu back lit transparencies
After a year, we checked back with Matt to see how the menu boards are working and he said "They're great! They've shortened order time a lot and provide for more accurate ordering, resulting in happier customers and less wasted food".